Indianapolis based software product company specializing in marketing and analytics software. The main product is called Aprimo Marketing and is written using MS .net technology with MS SQL Server or Oracle.
- Took this opportunity to obtain real life insight into how a software sales organization operates. Gained an acute understanding of presentations, ROI, value propositions and the meaning of the phrase “sales vs. implementation”.
- Technical subject matter expert supporting 5 sales representatives throughout New England, NY and PA.
- Assisted in closing sales to Toys R Us, PTC and Kronos.
- Product demonstrations and value presentations for C level executives, vice presidents, marketing professionals and information technology teams.
- Managed a major tradeshow campaign for a software company, PTC, using Aprimo Marketing.
- Integrated Aprimo Marketing with customer systems. Designed data interfaces from in-house systems to Aprimo Marketing.
- Managed Aprimo Marketing campaigns. Created HTML (Flash 5 enabled), targeted communications.
- Account Manager for local clients such as PTC and Kronos.
- Wrote several detailed technical white papers for both sales and internal use.
- Gained further exposure to Essbase multi-dimensional data warehouse and Clementine statistical modeling software.
